I often have to remind myself: This is a different trip (than before), see different things!
So today (since it was happening in the neighbourhood near my hotel) I went to check out the Sanja Matsuri. Apparently, this is the biggest matsuri of its kind of the year. It was really fun to watch but would have liked to have particpiated in it. But after watching everyone sweat and heave in 28+ degree heat and humidity, perhaps it was better just to watch. And have a beer...
Basically, each shrine has a deity. They get transported around in mikoshi, being shouldered by 30 or so people. Depending on the size of course. 
Sometimes there are little mikoshi for little people. 
The mikoshi of various sizes get taken to the Senso-ji Shrine in Asakusa. They expect a fun ride, so everyone on carrying duty (deity?) rock and roll in rhythm, lest the deity inside gets bored. Entertained deity = more blessings and good luck for district from where it came from. So the trip to the shrine has to be fun!
Once they get to the shrine, they pay homage and then they go around the back and park and the crew eats obento and drinks beeru. It's a lotta hard work! 
Now the crews who shoulder the mikoshi are co-ed, but its amazing how the girls look great while the guys all look like me after a day in Singapore (sweaty and sweaty). 
I think the secret is: blotting tissue.
This was my first Matsuri, hopefully the first of many. Stayed in Asakusa for most of the afternoon, just taking in the scene. It was fun, lah. More pix to come later.